Once again Shark have evolved their design, manufacturing and technology in order to place both the planet’s and paddleboarder’s needs at the heart of everything. Shark's 2022 range has seen progressive technological innovations, manufacturing capabilities (including less printing and less wastage in production), as well as increasing the availability of paddleboard ranges in different depths (5” and 6”), enabling improved on the water experiences for our paddlers, whilst reducing negative impact on our planet.
In addition, following some feedback from paddlers, the predominantly white stand-up paddleboards have changed to shades of grey in order to keep the boards looking neat and tidy over time. The touring range has had extra cargo capability and enhanced d-rings added due to popular demand and all boards have 20cm foot markers included in the design in order to encourage the right stance.
During the 2020 re-brand we partnered with The Shark Trust to raise shark awareness; to help spread the word about the amazing diversity of sharks and rays and the importance of protecting them for future generations. 400 million years of evolution and the shark remains in a ‘constant forward motion’ in both evolutionary and physiological terms.
Shark designer Simon Edwin explains: “With a streamlined body shape, strong tail and fins, the shark moves through water in a forward motion. Assisting this forward propulsion, the shark’s skin has evolved to be covered with millions of tiny teeth called dermal denticles, which help the shark swim faster by reducing surface drag. Dermal denticles come in many different shapes and sizes reflective of the individual shark species characteristics; fast sharks have pointed denticles, while slower sharks have more rounded denticles. It is the denticle shapes and patterns that really influenced the aesthetic design of SHARK SUP’s brand and products. What I tried to do is bring some attention to some of the lesser known sharks, for example, the Epaulette Shark which can pull themselves out of the water and across the land – which makes them a perfect all-rounder! Other sharks were chosen for their visual element; the race board is influenced by a Weasel shark whose markings resemble go-faster stripes.”
Paul Cox, Managing Director of The Shark Trust is proud of the relationship they have with SHARK SUPs: “We’re really happy to be continuing our partnership. As a shark conservation charity, we’re always promoting the diversity of sharks in our oceans. It’s great to see that the 2022 SHARK SUPs range enhances the subtle shark patterns by adding education stamps to each board. We hope this increases paddlers’ interest and connection with the shark species that influences their board”.
During the 2020 re-brand we partnered with The Shark Trust to raise shark awareness; to help spread the word about the amazing diversity of sharks and rays and the importance of protecting them for future generations. 400 million years of evolution and the shark remains in a ‘constant forward motion’ in both evolutionary and physiological terms.
Shark designer Simon Edwin explains: “With a streamlined body shape, strong tail and fins, the shark moves through water in a forward motion. Assisting this forward propulsion, the shark’s skin has evolved to be covered with millions of tiny teeth called dermal denticles, which help the shark swim faster by reducing surface drag. Dermal denticles come in many different shapes and sizes reflective of the individual shark species characteristics; fast sharks have pointed denticles, while slower sharks have more rounded denticles. It is the denticle shapes and patterns that really influenced the aesthetic design of SHARK SUP’s brand and products. What I tried to do is bring some attention to some of the lesser known sharks, for example, the Epaulette Shark which can pull themselves out of the water and across the land – which makes them a perfect all-rounder! Other sharks were chosen for their visual element; the race board is influenced by a Weasel shark whose markings resemble go-faster stripes.”
Paul Cox, Managing Director of The Shark Trust is proud of the relationship they have with SHARK SUPs: “We’re really happy to be continuing our partnership. As a shark conservation charity, we’re always promoting the diversity of sharks in our oceans. It’s great to see that the 2022 SHARK SUPs range enhances the subtle shark patterns by adding education stamps to each board. We hope this increases paddlers’ interest and connection with the shark species that influences their board”.
You may remember that in 2021 SUPboarder Magazine gave us excellent reviews. They said: “The big stand out for us with SHARK SUPs is the range of boards they offer in a range of thicknesses. This shows they have really been thinking about what boards are going to suit what people and what thicknesses they need to be in to promote performance. It’s also worth highlighting that their SUP package is very well coordinated and put together and is delivered with sustainable packaging”.
In October 2021 our All Round board was voted as best beginners paddle board for ocean riders. But in the 2022 range two new boards have been introduced especially with children in mind. Gary Willingham of FCUP Sports, the UK distributor of SHARK SUPs said: “It’s really great to see the introduction of a young paddler range to SHARK SUPs. The addition of the smaller, lighter all round and touring iSUPs increases accessibility for children and young people to enjoy stand up paddle boarding without compromising their experience. We work incredibly hard to promote paddlers onto the kit that is most suitable for their needs and with the new kids range SHARK SUPs now deliver a range of boards that really meet all paddlers needs”.
If you want to get your hands on a 2022 board, they are arriving at stores across the globe and will be available in the New Year. Pre-order with your local retailer – and don’t forget to share your thoughts with us on our social media channels Instagram and Facebook or hashtag #SHARKSUPS22