NATURAL & ORGANIC
Môr-Apparel products are printed to order on the Isle of Wight and made from organic cotton using renewable energy. Each item is designed to be sent back when worn out, and we make new products from the material that's recovered.
Organic cotton is better for the producers and the ecosystem in which it is produced. Instead of more toxic pesticides and fertilisers, co planting and insect traps are used along with the special ingredient - cow poo. It encourages biodiversity and leads to the extra soft feel of our products.
Less inputs also means less water, but even organic cotton is still a thirsty crop. So where you grow it matters. The fields that grow the organic cotton for our products are in the North of India, where the monsoons fill reservoirs that supply almost all the water needed.